Upcycled Ajrakh Cover Diaries
June 18, 2017

Manufacturers and designers in the mainstream fashion industry discard huge amount of materials en route to production. ‘Upcycling’ is the process of creating something new and better from waste items. The process requires a considerable amount of creativity and vision and environmental consciousness. The end result is typically a product or item that is one-of-a-kind,…

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Launch of ‘Tula’ at Artisans’, Mumbai
May 27, 2017

Revive. Rediscover. Re-experience Ajrakh with Vraj:bhoomi’s SS17 collection ‘Tula’ TULA means ‘Balance’ in Sanskrit. ‘Tula’ is an effort to strike the balance between, Traditional yet modern; Classic yet Contemporary; Dynamism with Elegance! ‘Tula’ is an indigenous range of Ajrakh printed garments and accessories for the women of today who are out there in the world…

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Ajrakh – It’s not just another fabric
May 27, 2017

When the world is bustling with “sustainability” and “environment-friendly” as the newest trends of the future, for many centuries, innumerable crafts have existed in harmony with nature. One such craft is the Ajrakh. Traditionally, Ajrak is the name of a block printed cloth with deep crimson red and indigo blue background, bearing symmetrical patterns with scattered unprinted…

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World Travelling Shoes
May 26, 2017

At, Vraj:bhoomi, we are on a quest for the Indian contemporary, rooted in its traditions yet global in its charm. ‘Contemporary Revival’ as a design expression is hold closed and treasured by the label and lies at the spirit of every creation. Vraj:bhoomi footwear range is an attempt to reintroduce traditional Indian textiles & lovingly hand-crafted by…

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The Original Ajrakh Wearers
May 25, 2017

Traditionally, Ajrakh was only worn by nomadic pastoralist and agricultural communities like the Rabaris, Maldharis and Ahirs. Originally it was worn around the waist as a ‘lunghi’, wrapped the head as ‘safa’ turban, or simply flung over the shoulder as a utility cloth. Often small purchases were tied into the four corners of the shoulder cloth…

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