Launch of ‘Tula’ at Artisans’, Mumbai

Revive. Rediscover. Re-experience Ajrakh with Vraj:bhoomi’s SS17 collection ‘Tula’

TULA means ‘Balance’ in Sanskrit. ‘Tula’ is an effort to strike the balance between, Traditional yet modern; Classic yet Contemporary; Dynamism with Elegance!

‘Tula’ is an indigenous range of Ajrakh printed garments and accessories for the women of today who are out there in the world carving their niche, making their mark in striking the balance and bringing order to the otherwise chaotic world. ‘Tula’ is our ode to the women, to the power they represent; to the balance they strive to attain the perfection in their lives.

We launched ‘Tula’ on March 17 of this year, online and with our first ever solo show in Mumbai’s Kala Ghoda at Artisans’, but we brought the party home to Ahmedabad.

ARTISANS, India`s first gallery ‘where art craft and design converge’ is a social enterprise committed to supporting India`s indigenous art, craft, and design heritage, with a sustainable marketplace that inspires conscious consumer choice.

We want to thank Mumbai for all the love and adulation. We are so thrilled that Mr. Anand Mahindra, Chairman & MD Mahindra Group and Mrs. Anuradha Mahindra, Editor & Publisher, Verve, graced the launch with their presence.

Our special thanks and love to Radhi Parekh and Team ARTISANS’ for all the support!


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