& Responsibly Crafted
At Vraj:bhoomi, we capture the true essence of hand-block printing while inducing a timeless touch to every collection that celebrates Prints & Colors.
Originating from a desert-town in Gujarat, our kind textiles have made their way to distant ends of the world, engendering appreciation for the immaculate craftsmanship embedded in Indian traditions. We make collections that align with our values and with an appreciation for their makers. ‘Contemporary Revival’ as a design expression is hold close and lies at the spirit of every creation. Each piece of our clothing is made with the highest ethical standards and carefully stitched with great attention to fit and detail.
The Vraj:bhoomi fabric, is energised by the hands of makers, the rays of the sun, the fluidity of the water, and the sacred colours from nature. Its life starts from the surface of the earth, and ends with it, harnessing great stability in nature.
Summer of 2009, Bhoomi Dani graduated from the National Institute of Fashion Technology where she specialised in Textile design. She is the Design brain behind the brand and a true Libran who is always caught busy maintaining a perfect balance between the traditional crafts and contemporary style.
Priyam Shah, academically an aviator who has spent a lot of time looking at twilights from the cockpits, is also a passionate art-admirer. He contributes through his business acumen and astute leadership towards making Vraj:bhoomi a perfect balance of craft and commerce.
The life from the ever flowing river,
The constant energy from the Sun,
The sacred vibrant colors from the rocks and plants,
The hands of artisans,
The intricately carved wooden blocks from the heart of tree trunks,
Brings life to this fabric.
We are attentive of mindful production and conservation of natural resources. Our fabric is 100% biodegradable and ethically hand block printed with a minimum carbon footprint.
Our textiles pass through the hands of one artisan to the other, carrying forward the Indian tradition of the hand made and creating pieces that has a unique story to share.
We constantly strive to make each process more sustainable and gentle towards the environment and to create a better future for artisans and community that surrounds us.
We make sincere efforts to use every trace of the available resources in the most mindful way & protect the environment through “Zero Waste” practices.